$(document).ready(
function
(){
$(window).scroll(
function
() {
var
scrollTop = 90;
if
($(window).scrollTop() >= scrollTop){
$(
'.nav'
).css({
position :
'fixed'
,
top :
'0'
});
}
}
}
LOUIS PHILIPPE AD CHALLENGE
A RATHER COMPELLING CASE FOR BUSINESS
Assignment Brief:
Challenge: Create your original tagline for the given ad creative to replace the current tagline (a rather compelling case for business).
Target Prospects: Urban working professionals in the age group of 25 - 55 years.
Sometimes absence of directions & directives, not having the luxury to meet and hang out with clients can be a blessing in disguise - it offers endless creative liberties in style (humor, serious, academic, professional etc.), emotions (pride, fear, aspirations, jealousy, greed etc.), focus (features driven, technology driven, benefits driven etc.) and many more. While you get cracking on this challenge, feel empowered to break the rules, be different yet keep it simple.
A good ad professional doesn't write for the client, she writes for the target audience.
Challenge: Create your original tagline for the given ad creative to replace the current tagline (a rather compelling case for business).
Target Prospects: Urban working professionals in the age group of 25 - 55 years.
Sometimes absence of directions & directives, not having the luxury to meet and hang out with clients can be a blessing in disguise - it offers endless creative liberties in style (humor, serious, academic, professional etc.), emotions (pride, fear, aspirations, jealousy, greed etc.), focus (features driven, technology driven, benefits driven etc.) and many more. While you get cracking on this challenge, feel empowered to break the rules, be different yet keep it simple.
A good ad professional doesn't write for the client, she writes for the target audience.
|
About:
THE HOUSE OF LOUIS PHILIPPE IS A PART OF THE BRAND FAMILY OF MADURA FASHION & LIFESTYLE. Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo Ltd. is one of India’s fastest growing branded apparel companies and a premium lifestyle player in the retail sector. After consolidating its market leadership with its own brands, it introduced some of the leading international labels enabling Indian consumers to buy the most prestigious global fashion and accessories within the country. The company’s brand portfolio includes products that range from affordable and mass-market to luxurious, high-end styles that cater to every age group, from children and youth to men and women. Madura Fashion & Lifestyle is defined by its brands — Louis Philippe, Van Heusen, Allen Solly, Peter England and the people that personify style, attitude, luxury and comfort. Madura Fashion & Lifestyle reaches its discerning customers through an extensive network comprising 700 exclusive franchise stores, many department chains and over 2,000 premium multi-brand trade outlets, both within and outside India. The company’s lifestyle store, The Collective offers a unique blend of global fashion, international trends and innovative customer services to customers in Bengaluru, Mumbai and Delhi. Planet Fashion, the apparel-retail arm of Madura Fashion & Lifestyle, housing the company’s in-house and other brands, is the largest chain of stores of its kind in India. |
|
|
Our Life is Result of Our Choices- Stephen Covey
"If you do what you have always done,
you will get what you have always gotten" - Anthony Robbins You Can't Stand Out with Half-Hearted Efforts!
Rules
"Creativity is more than just being different. Anybody can be plan weird; that's easy. What's hard is to be as simple as Bach.
Making the simple, awesomely simple, that's creativity" - Charles Mingus |
What Happens After You Have Submitted An Entry...
5 things happen in the background after you have submitted your entry;
The tagline you have submitted along with a brief on thought process will be profiled on our website for brand managers/ad agencies to view. Brand managers/ad agencies will also be able to view your name, email, contact number, Linkedin profile, resume, website and blog details. Brand managers/ad agencies will be able to rate all entries based on their own assessment. Brand managers/ad agencies looking to recruit individual candidates or looking to hire ad agency may get in touch with you over phone, e-mail or through Linkedin. - We will announce top 10 rated entries on our homepage. - Top 10 entries will be awarded with a certificate which may be co-sponsored with a brand / leading ad agency. - Soft certificate will reach you in your e-mail and a hard copy will be couriered at communication address (which we will ask if you are one among top 10) |
Important Disclaimer: We are not associated with the brand or their ad agency in any way. All advertisements displayed here are used for academic purposes as part identifying advertising talent on this platform. The Brands and advertisements which are displayed on this website are just to put an example for aspiring and existing professionals to demonstrate innovative ideas. Thus, we are not associated with the Brand owners / ad agencies as appears in the said advertisements displayed on this website.